Case Study: Leroy Merlin achieves 21x ROI with Affilae

Leroy Merlin - Customer Case Study

Leroy Merlin sought to revolutionize its influencer marketing by building a dedicated community of ambassadors through a fully performance-based, always-on model. Their challenge was to recruit and engage content creators without traditional product gifting, instead compensating them solely on a cost-per-acquisition (CPA) basis to drive measurable and profitable growth. They partnered with the vendor Affilae to implement this strategy.

Using the Affilae platform, Leroy Merlin deployed a data-driven influencer program focused on key activations and tailored incentives. The solution helped them accurately track conversions and attribute commissions, building strong, lasting relationships with partners. The results were significant, with the program’s turnover multiplying by 9 between October 2024 and May 2025 and achieving an ROI of 21.

Leroy Merlin

Anna Faure

Social Media, PR/influence and Community Manager