Case Study: Le Slip Français boosts acquisition and affiliate revenue with Affilae

Le Slip Français - Customer Case Study

Le Slip Français, a French clothing brand, needed to diversify its acquisition channels with a focus on profitability. Their challenge was to recruit long-term affiliate partners with qualified audiences who were committed to the brand's values, all while meeting strict ROI and cost-of-sales objectives. To tackle this, they partnered with the affiliate marketing vendor Affilae.

Affilae implemented a premium affiliate program, deploying tactical activations that included negotiated framework deals and a strategy to recruit influencers and affinity publishers. The solution successfully created a network committed to responsible fashion. The results were significant: a 14x increase in traffic, a 5.5x multiplication of turnover, and nearly half of the program's revenue coming from top-of-funnel affinity publishers, achieving all their profitability goals.

Le Slip Français

Robin Caillaud

Head of Ecommerce