Case Study: La Redoute achieves stronger performance and brand consideration with Affilae

La Redoute - Customer Case Study

The home decor and fashion retailer La Redoute sought to increase customer consideration and purchase frequency. They aimed to optimize their marketing investments to strengthen their brand image while driving performance, acting as a key pillar of their customer-centric strategy. They partnered with the affiliate marketing platform Affilae to implement a strategic solution.

Affilae's solution centered on building a cohesive, long-term strategy with specialized home and garden blogs to create authentic, high-quality content. This approach generated a 6.7 ROI for the entire program, with blogs alone driving 39% of its revenue. Affilae helped achieve a 2.6% conversion rate on these campaigns, which was a full point higher than the overall average, successfully boosting both performance and brand credibility.

La Redoute

Marine Wauquier

Affiliate & Influencer Marketing Project Manager