Case Study: KIABI boosts revenue and brand advocacy with Affilae's Kiabi LINK Ambassador Campaign

Kiabi LINK turns its most loyal customers into true brand ambassadors

KIABI, a French clothing retailer, aimed to significantly boost customer engagement and online sales by turning its loyal customers into a formal brand ambassador program. Their challenge was to develop an innovative, performance-based partnership program for nano- and micro-influencers that could also be expanded into global markets. To achieve this, they partnered with the vendor Affilae.

Affilae implemented the Kiabi LINK solution, a platform that recruited and trained enthusiastic customers to share products on social media for a sales commission. This strategy generated an impressive 14.09 ROI and €3.68M in Earned Media Value, surpassing its initial revenue target by 2.5 times. The Affilae-powered program successfully created a genuine, community-driven sales force for the brand.

KIABI

Nadia Asse

Leader projets innovation