Case Study: Skin & Out drives sustainable affiliate growth with Affilae

How to turn a post-TV awareness spike into sustainable growth through affiliate marketing

Skin & Out, a brand offering natural solutions for hormonal acne, faced the challenge of converting a major spike in awareness from a national TV appearance into sustainable, long-term growth and credibility. They aimed to grow their affiliate network and drive conversions through authentic advocacy. To manage this, they partnered with the affiliate marketing platform Affilae.

Affilae provided the solution by helping Skin & Out professionalize and structure their affiliate program. The strategy focused on collaborations with nano and micro-influencers, particularly experts in naturopathy, to create credible messaging. This approach was highly successful, generating a 7x ROI, with 65% of the program's revenue coming from influencer partnerships. Affilae's support was crucial in building a sustainable and authentic ambassador network.

Skin & Out

Marine Lebrec

Head of Communication & Marketing