Case Study: Maison Stella & Suzie boosts influencer revenue with Affilae

How to take advantage of the 2023 influence law to launch your 100% influence affiliate program

Maison Stella & Suzie, a women's ready-to-wear fashion brand, faced challenges with the limited scope of its paid influencer collaborations and difficulties in tracking sales ROI. They wanted to streamline workflows and gain better control over their influencer partnerships. To address this, they turned to the vendor Affilae for its affiliate marketing platform.

Affilae implemented a private, pan-European affiliate program that gave the brand full control over its content creators. The solution provided robust tracking and reporting tools to measure partnership performance and personalize strategies. This led to a remarkable 61% increase in revenue and an ROI of over 13, with 95% of their influence partners joining the new platform.

Maison Stella & Suzie

Léa Molio

Digital Marketing Officer