Case Study: JouéClub achieves a 23 ROI and diversifies its media mix with Affilae

How to onboard a cooperative of 300 stores into an affiliate strategy with JouéClub

JouéClub, a French cooperative of 300 toy stores, needed to diversify its media mix and reduce its reliance on paid search advertising. Their challenge was to onboard their entire cooperative structure into a new affiliate strategy and prove its value with transparent, real-time results while managing budget constraints. They partnered with the affiliate platform Affilae to address these specific goals.

Affilae implemented a strategy focused on top-funnel marketing levers like influencers, specialized sites, and cashback partners. The solution included strict budget capping for partners, educational support for publishers, and a multi-touchpoint attribution model. This approach delivered an impressive ROI of 23, far exceeding the target of 12, and achieved a 3% conversion rate, successfully cementing affiliate marketing as a key part of JouéClub's strategy.

JouéClub

Anne Ginestet

Digital Acquisition Officer