Case Study: Rip Curl boosts conversions and ROAS with Affilae

How to ensure ambitious growth and target ROAS in the sportswear market with affiliation

The surfing apparel company Rip Curl faced the challenge of driving additional traffic and conversions on their already strong French e-commerce site. Their goals were to diversify their acquisition channels while maintaining a target return on ad spend (ROAS) and to increase the share of affiliate marketing within their overall media mix. They partnered with the vendor Affilae to address this.

Affilae implemented a test-and-learn strategy, activating a wide range of its offered levers including influencers, media blogs, display ads, and coupon sites. This solution, focused on finding new growth channels, resulted in a significant 38% increase in conversion volume and a 22.6% improvement in ROI. Affilae's efforts successfully grew the affiliate channel to contribute 10% of the site's total revenue.

Rip Curl

Jérémy Gassmann

Traffic & Content Manager