Case Study: Chantelle boosts Instagram visibility with Affilae

How to build a branding strategy through affiliate marketing

Chantelle, a prominent lingerie brand, sought to build a branding strategy through affiliate and influencer marketing to amplify its new brand positioning. Their challenge was to create and manage an ambassador crew across multiple European markets, activate high-awareness influencers, and combine strong branding ambitions with a performance-driven approach, all while developing long-term relationships with ambassadors.

To address this, Affilae implemented a multi-faceted solution using their Brand Influence service. The strategy included activating the ambassador crew around key annual moments, reinforcing loyalty with offline events, and deploying complementary operations like UGC campaigns. This approach led to significant measurable impact, including a 281% increase in Instagram reach and a 708% increase in Earned Media Value (EMV) versus the previous year.

Chantelle

Claire Serena

Press, Influence & Corporate Communication Manager