Case Study: 1001Pneus doubles conversions with Affilae

How did 1001Pneus strengthen its overall digital strategy with its affiliate program

1001Pneus, a French leader in online tire sales, sought to strengthen its digital strategy by growing its affiliate program. Their challenge was to create a better online purchasing experience, expand their base of affinity partners, define a fair attribution model, and centralize payment and tracking management. To achieve this, they partnered with the vendor Affilae for its platform and services.

The solution implemented by Affilae involved centralizing all partner management on its platform, conducting custom sourcing and A/B testing with influencers, and leveraging multiple marketing channels. This multi-lever strategy yielded significant results: a 100% increase in conversions, a 130% increase in traffic, and an astounding 96.8% of revenue generated through affiliate levers, providing a strong foundation for future growth.

1001Pneus

Marion Parot

Director Marketing