Case Study: Label Emmaüs boosts ethical sales and ROI with Affilae

How can Label Emmaüs’ ethical affiliate program strengthen its social mission while boosting revenue

Label Emmaüs, an online sales platform for the social and solidarity economy, faced the challenge of increasing its visibility and sales with limited resources and a negative consumer perception of second-hand products. To overcome this, they turned to the affiliate marketing vendor, Affilae.

Affilae implemented a tailored strategy by adjusting its pricing to support the non-profit, sourcing value-aligned partners, and creating an ambassador program. This solution generated €123,000 in revenue over six months with a high ROI of 9 and a 4.55% conversion rate, significantly amplifying Label Emmaüs's social mission and commercial success.

Label Emmaüs