Case Study: Faguo achieves 2.2x more revenue with Affilae

Enriching the acquisition sources of a fair fashion apparel brand to meet the challenges of channel diversification and brand growth

Faguo, a French fair fashion apparel brand, faced the challenge of enriching its customer acquisition sources to support channel diversification and brand growth. Their objectives included maximizing acquisition and retention, increasing brand desirability, targeting a broader audience, and integrating an omnichannel approach, all while ensuring transparent performance tracking. To meet these challenges, they partnered with the vendor Affilae and its affiliate marketing platform.

Affilae implemented a comprehensive affiliate marketing strategy for Faguo, deploying levers such as influencer partnerships, blogs, display campaigns, and specialized comparison sites. This solution led to significant results, including 2.2 times more revenue, a 30% increase in conversion rate, and an ROI that exceeded its target by more than 2 points. The program now accounts for an 8% share of Faguo's media mix, demonstrating the measurable impact of Affilae's flexible and responsive approach.

Faguo

Anne-Sophie Lacroix

Growth & Retention Manager