Case Study: Madura achieves 19% higher ROI with Affilae

Convey the new Madura brand image through premium affiliate partners

Madura, a French interior design brand, faced the challenge of activating new sources of visibility and traffic during a rebranding effort. Their objectives were to diversify their media mix, test new high-funnel levers, and generate traffic while maintaining their target ROI. To achieve this, they migrated their affiliate program with the vendor, Affilae.

Affilae implemented a strategy that included cleaning up the affiliate program, optimizing the commission structure, and prioritizing new levers like email, comparators, and media for long-term reputation and SEO. The results were significant: affiliate marketing represented 6% of the e-shop's turnover, ROI increased by 19%, and 91% of the traffic came from these new levers. Affilae’s platform and support were credited for enabling efficient partner management and providing crucial performance visibility.

Madura

Anaïs Pouponneau

Responsable Acquisition