Case Study: Babymoov boosts affiliate revenue and ROI with Affilae

Babymoov - Customer Case Study

Babymoov, a French childcare products brand, needed to optimize its new affiliate marketing program to achieve a balance between increasing brand notoriety and meeting ambitious profitability targets. Their challenge was to break their dependence on lower-funnel publishers like cashback sites and instead prioritize partnerships that could drive both visibility and qualified sales. They partnered with the vendor Affilae to accomplish this.

Affilae implemented a strategy that included a new remuneration grid to reward top-of-funnel partners, prioritized acquiring qualified traffic through specialized sites and influencers, and activated product-focused partnerships. As a result, Affilae helped Babymoov achieve a 27% increase in turnover versus its 2021 goals with an ROI that exceeded expectations. Affiliate marketing came to represent 10% of the website's revenue, with 47% of that revenue coming from top-of-funnel partners.

Babymoov

Chloé Neyrial

E-commerce Manager