Case Study: American Vintage achieves +45% revenue growth with Affilae

American Vintage - Customer Case Study

American Vintage, a global fashion brand, sought to build a brand ambassador program to reward affiliate engagement and accurately measure the ROI of its influencer partnerships, particularly in France and the US. The challenge was to find a technical partner, Affilae, to enable precise tracking of these partnerships without relying on promo codes and to provide simple dashboards for internal reporting on the performance of its influence channel.

Affilae implemented a strategy that involved onboarding the brand's historical ambassadors and sourcing new content creators through its marketplace and a partner platform. The solution focused on engaging and retaining the network while adapting tactics for different market maturities. This approach yielded exceptional results for American Vintage, including a revenue increase of over 45% and an ROI of 11:1, while over 160 premium publishers joined the program.

American Vintage

Angelique Giraud

Press and Digital Relations Officer