Case Study: Adopt achieves 13x ROI with Affilae

Adopt achieves 13x ROI in 7 months with Affilae

Adopt, a leader in French-made fragrances, partnered with the vendor Affilae to overhaul its e-commerce affiliate marketing strategy. The challenge was to fuel international expansion by diversifying its partner mix, capturing new audiences through creator advocacy, and supporting a high-frequency product launch cycle.

Affilae implemented a strategy that integrated affiliation into the brand's global launch calendar, focusing on tactical bursts and activating nano and micro-influencers on a CPA basis. This performance-driven approach, which included building long-term loyalty with a dedicated circle of ambassadors, yielded a 13x ROI over seven months for Adopt. The brand also saw its revenue increase by 59% in the second quarter of support.

Adopt