Case Study: Unruly identifies ad engagement insights with Affectiva Emotion AI

Unruly - Customer Case Study

Unruly, a digital advertising company focused on emotional intelligence and better ad experiences, wanted to understand how Super Bowl ads were resonating with viewers and driving business impact. To do this, Unruly used Affectiva’s Emotion AI facial tracking tool alongside its own content evaluation tool to analyze audience attention and reactions to the 2017 Super Bowl ads.

Using Affectiva, Unruly produced its “Video impact study: Super Bowl edition” and uncovered that advertisers earned the fewest shares since Super Bowl 2011, with just five ads driving more than half of all online shares across 134 creatives. The findings helped Unruly recommend advanced testing and measurement of emotions, purchase intent, authenticity, and brand recall to improve future ad performance.

Unruly