Case Study: Cloverleaf achieves double-digit sales uplift with Affectiva's Emotion AI-powered shelfPoint

Cloverleaf - Customer Case Study

Cloverleaf is a retail technology company that needed a way to capture customer engagement and sentiment data at the moment of purchase in physical stores, something that had previously been unavailable. With its shelfPoint solution, Cloverleaf partnered with Affectiva to bring Emotion AI into brick-and-mortar retail and better understand shopper behavior at the shelf.

Affectiva’s Emotion AI was built into Cloverleaf’s shelfPoint displays, using integrated optical sensors to measure emotional response and anonymous demographic data such as age, gender, and major ethnic group. The solution helped deliver richer customer insights for retailers and, according to the case study, produced proven double-digit sales uplift.

Cloverleaf

Gordon Davidson

founder and CEO