Case Study: CBS achieves deeper audience emotional insights with Affectiva's Affdex for Market Research

CBS - Customer Case Study

CBS wanted to better understand how promos, ads, and primetime show content influenced audience emotional engagement. To do this, CBS worked with Affectiva and its Affdex for Market Research solution to capture viewers’ spontaneous facial reactions and emotional responses to a 60-minute drama.

Affectiva analyzed more than 200 participants via webcam and delivered emotion insights that helped CBS identify impactful scenes and determine the best placement of TV promos and ads. Affectiva also revealed strong audience connection to a new character and provided new normative measures for emotional engagement in a drama series.

CBS