Case Study: Saddlehorn achieves stronger engagement and ad performance with Affari Project

Saddlehorn grows ad impressions to 2.01M with Affari Project

Saddlehorn, a Bigfork mountain community, sought to refresh its branding and marketing materials to better embody its dream of Montana luxury living. They engaged the vendor, Affari Project, for services including branding, web design, and later, digital marketing and SEO to improve their search results and overall engagement.

Affari Project implemented a comprehensive solution centered on a branding refresh with a muted color palette and custom photography, applied consistently across a new website and print collateral. This was supported by intelligent marketing campaigns focusing on organic social media, paid ads, and SEO. The results were significant, with ad impressions reaching 2.01 million and ad conversions increasing fourfold to 23.7K, leading to substantially more engagement from future homeowners.

Saddlehorn