Case Study: Hampton Roads Pride boosts visibility and engagement with Affari Project

Hampton Roads Pride nearly doubles page views in 6 weeks with Affari Project

Hampton Roads Pride, a non-profit organization dedicated to celebrating love and diversity through festivals, needed a scalable brand identity for its annual Pride Weekend that could evolve year after year. They partnered with Affari Project for branding, design, and digital marketing services to build recognition and consistency.

Affari Project developed a vibrant and flexible visual identity system, including a new logo and color palette, alongside durable physical event materials. Their digital marketing efforts over a six-week campaign successfully doubled page views and impressions while also nearly doubling the number of people reached and decreasing the cost per click, maximizing the impact of the non-profit's budget.

Hampton Roads Pride