Case Study: Fieldheads Coffee Roasting elevates its brand and ecommerce with Affari Project

Fieldheads Coffee Roasting launches a distinctive coffee brand with Affari Project

Fieldheads Coffee Roasting, an artisanal coffee roastery in Montana, faced the challenge of creating a distinctive brand identity and packaging to compete with national giants in a crowded market. They partnered with Affari Project for branding, logo design, packaging, and web design services to help capture their adventurous spirit and elevate their presence.

Affari Project developed a new mountain-themed brand identity with a custom color palette and typography inspired by Montana's landscapes. The solution included a color-coded packaging system for efficient product identification and a new user-centric e-commerce website. This work gave Fieldheads a striking, modern presence that made their products stand out on store shelves and made their premium coffee accessible to a wider online audience.

Fieldheads Coffee Roasting