Case Study: Tyndale House Publishers improves Bible readability and cuts page count with Aespire’s Lucerna custom font

Tyndale House Publishers cuts Bible page count by 10% with Aespire

Tyndale House Publishers, a major Bible publisher, faced the challenge of rising printing costs and the need to add study notes to their New Living Translation Bible without increasing its page count. They could not remove any text, so they sought a solution that would improve readability while making the publication more efficient. Their search led them to the vendor Aespire and its division, Altered Ego Fonts, to explore a custom typographic solution.

Aespire designed a custom typeface named Lucerna. This font was stronger and more efficient, enabling Tyndale to fit 10% more text on a page without sacrificing readability. The solution achieved a 10% reduction in page count, resulting in significant savings on paper and ink. The New Living Translation Bible with the Lucerna font became a consistent top-seller, enjoyed by millions of readers for its improved clarity.

Tyndale House Publishers