Case Study: Gorjanc Home Services achieves clearer messaging and stronger growth with Aespire

Gorjanc Home Services boosts revenue 18% year-over-year with Aespire

Gorjanc Home Services, a regional provider of heating, cooling, plumbing, and electrical services, faced significant brand confusion among its customers and employees following a period of rapid growth and acquisitions. This challenge hindered their ability to attract and retain both clients and qualified talent. They enlisted the help of Aespire to implement the StoryBrand framework to clarify their messaging and unify their brand identity.

Aespire guided Gorjanc through a complete brand strategy and messaging overhaul using the StoryBrand framework, which included retiring acquired company names and creating a new customer-focused narrative. This was supported by a new StoryBrand-designed website and integrated marketing platform. The results were substantial, including an 18% year-over-year revenue growth, a 33% increase in new customers, and a 400% rise in measurable inbound inquiries, demonstrating the powerful ROI of Aespire's solution.

Gorjanc Home Services