Case Study: Electronic Merchant Systems drives Total Touch POS growth with Aespire branding and StoryBrand marketing

Electronic Merchant Systems drives 25% revenue growth with Aespire

Electronic Merchant Systems (EMS), a provider of merchant services, faced the challenge of relaunching its newly acquired Total Touch POS software to compete effectively in the national market. Their goal was to recruit resellers and significantly increase installations to gain market share. They partnered with the branding firm Aespire to reposition the brand and clarify its messaging.

Aespire implemented a comprehensive rebranding strategy using the StoryBrand framework to develop clear messaging and a new visual identity, including a logo and tagline. This solution provided EMS with a unified brand guidebook, marketing materials, and a professional website. The vendor's work contributed to a 25% revenue growth in merchant processing and a 300% increase in engagement across multiple channels for EMS.

Electronic Merchant Systems