Case Study: AAMC achieves physician-focused lab brand growth with Aespire

AAMC adds $10M in new revenue with Aespire

Anne Arundel Medical Center (AAMC) faced the challenge of expanding its diagnostic lab services to increase revenue and market share. They needed to create a distinct brand identity separate from the hospital that would resonate with physicians seeking a reliable partner and patients desiring a convenient, dignified experience. The vendor, Aespire, was engaged to provide branding and marketing strategy services.

Aespire guided AAMC through its Clarity Process to develop the new brand, which was named Conexus Laboratories. The solution included comprehensive brand strategy, naming, logo design, and the development of marketing materials and a website. This new identity successfully positioned the lab as a professional and compassionate partner in patient care. As a result of Aespire's work, AAMC generated $10 million in new revenue in the first year.

AAMC