Case Study: Yahoo! engages and delights VIP advertising clients with real-time mobile and social digital signage using Aerva's AerWave

Yahoo! - Customer Case Study

Yahoo asked Aerva to rapidly activate a VIP corporate event that would engage top advertising clients with mobile, social and digital out‑of‑home experiences. With only weeks to prepare, Yahoo needed coordinated messaging and interactivity across multiple large LCDs and projection systems at a private estate, plus support for mobile participation and real‑time social feeds.

Aerva provided its AerWave digital signage engine, Aerva Widgets (Txt2Screen, Mobile Sweepstakes, Flickr and YouTube) and a cloud backend with event‑day backups to drive all displays and manage branded content. The result was a highly engaging, well‑received event that showcased Yahoo brands like Flickr and Y! Mobile, earned praise from Yahoo event staff, and delivered dynamic text‑to‑screen and instant photo mashups that guests loved.

Yahoo

Lynn Arno

Director, Events