Case Study: Taco Bell achieves viral real-time tweet-to-billboard engagement with Aerva's AerWave platform

Taco Bell - Customer Case Study

Taco Bell tapped Aerva’s AerWave platform to fuel the launch of Doritos® Locos Tacos, facing the challenge of driving viral social engagement and real‑time digital out‑of‑home (DOOH) exposure while moderating content, preventing fraud, and securing user permissions. The goal was to surface and display the most relevant, retweeted posts from a contest-driven campaign on high‑visibility billboards.

Aerva delivered a full solution—real‑time moderated tweet ingestion with fraud detection, permission workflows, retweet‑ordered feeds, and camera streaming that drove two billboards in Times Square and on Sunset Blvd., plus a Keepsake Gallery and photo sends to users. The campaign produced strong positive response among the target, social‑media‑savvy demographic, featured tweets on the billboards, streamed live feeds, and supported a contest with more than 1,000 potential winners, demonstrating measurable reach and engagement driven by Aerva.

Taco Bell