Case Study: Squash Showdown achieves high audience engagement and sponsorship activation with Aerva's interactive digital signage platform

Squash Showdown - Customer Case Study

Squash Showdown, a professional squash event held at Boston’s Symphony Hall, wanted to enhance sponsorship opportunities and boost audience entertainment and engagement. To accomplish this, the event partnered with Aerva and used Aerva’s interactive digital signage platform to bring mobile and on-screen interactivity into the venue.

Aerva deployed digital displays and large projections plus mobile apps for polling, SMS and Twitter input, picture-to-screen, Text2Screen chat, audience refereeing votes and a mobile raffle. Aerva’s system drove very high crowd participation, fulfilled the event’s engagement objectives, and demonstrated clear sponsorship value by enabling interactive polls, live voting and user-generated content throughout the night.

Squash Showdown