Case Study: Sports Club/LA modernizes member communications and eliminates paper marketing with Aerva’s AerWave digital signage

Sports Club/LA - Customer Case Study

Sports Club/LA, a collection of seven luxury health and fitness clubs, needed a technology-driven way to eliminate paper marketing materials and centrally control time-sensitive displays across multiple screens and locations. They engaged Aerva and deployed Aerva’s AerWave platform (with AerTweet for Twitter integration) to support schedules, social feeds, RSS, video, QR codes, real-time weather and other dynamic content.

Aerva enabled remote management of custom content and layouts, social media components, and streaming operational announcements both in-club and at offsite events, eliminating paper collateral and giving Sports Club/LA centralized, real-time control across all seven locations. The deployment delivered richer member communications — from four-panel 60" LCDs to a planned seven-foot LED — and, as Sports Club/LA’s CMO noted, has “revolutionized how we communicate to our Members” by improving design, responsiveness and engagement.

Sports Club/LA

Teresa Coffey-Gordon

CMO