Case Study: Ogilvy achieves real-time mobile audience engagement with Aerva's AerWave digital signage

Ogilvy - Customer Case Study

Ogilvy engaged Aerva to showcase cutting‑edge interactive capabilities at the launch of the Ogilvy New Media Lab, aiming to create a memorable, state‑of‑the‑art event for senior media and brand representatives. The goal was to drive live audience participation via mobile phones and social networks and to demonstrate how a day‑long corporate event could be orchestrated seamlessly; Aerva deployed its AerWave digital signage platform to support this vision.

Within two weeks Aerva prepared the conference programs and integrated Ogilvy’s creative assets, deploying interactive widgets including Twitter, Poll2Screen, Txt2Screen, Pic2Screen and a mobile raffle, all managed via a browser‑based moderation engine. The Aerva solution enabled real‑time polling, live text and photo feeds, and mobile raffles, resulting in a highly engaged audience who participated actively from their handsets and provided Ogilvy with demonstrable, real‑time interaction throughout the event.

Ogilvy