Case Study: Get Schooled spotlights nationwide high school graduates in Times Square with Aerva's Pic2Screen

Get Schooled - Customer Case Study

Get Schooled sought a high-impact way to celebrate and spotlight hardworking high school graduates nationwide. For its #TimesSquareYearbook activation, Get Schooled partnered with Aerva and used Aerva Pic2Screen digital signage to project student images and messages onto a Times Square billboard, leveraging event-based DOOH to raise visibility for the program.

Aerva implemented the Pic2Screen display on June 12 as part of a campaign sponsored by the Taco Bell Foundation for Teens and Viacom (with Go West Creative as an event partner), showcasing students from 44 states and highlighting celebrity ambassadors such as OMG Girlz, Nat Wolff and Diggy Simmons. Aerva’s execution delivered national exposure in the world’s busiest intersection, amplifying Get Schooled’s mission and putting a spotlight on graduates — including many first-in-family graduates — through a measurable presence across 44 states.

Get Schooled

Marie Groark

Executive Director