Case Study: BP Connect achieves a 171% weekly sales lift and new ad revenue with Aerva

BP Connect - Customer Case Study

BP Connect in New Zealand wanted to better engage customers and drive sales through in-store and pump-top digital displays across its convenience stores. To do this, BP Connect selected Aerva’s Customer Engagement platform — using the cloud-based AerWave Enterprise solution managed by partner Ngage Media — to deliver dynamic, real-time content and targeted promotions at POS and on pump screens.

Aerva’s platform enabled central control and geo/day-part targeting across the national network, creating a new advertising revenue stream and measurable promotional impact: a one-week Doritos campaign produced a 171% week‑on‑week sales lift, grew Doritos’ share of the chips category from 6% to 15%, and increased the salty category by 8% week‑on‑week. The BP Connect network reaches an average audience of 3.6 million monthly (about 1.6 million unique), and BP is now expanding digital development into additional consumer touch points using Aerva.

BP Connect