Case Study: Anheuser-Busch InBev boosts in-store engagement and sales with Aerva's AerWave digital cooler platform

Anheuser-Busch Taps Aerva to Power Digital Cooler Displays for Delivering Engaging Customer Experiences in Retail

Anheuser-Busch InBev, the world’s largest brewer, wanted to increase brand affinity and drive sales lift by transforming static in-store cooler displays into engaging, purchase-driving touchpoints. To achieve centralized control and support multiple content formats, Anheuser-Busch tapped Aerva and its AerWave cloud-based digital engagement platform to manage creative, dynamic content across its cooler network.

Aerva deployed AerWave to power 1,000 Digital Coolers, delivering region-specific videos, graphics and animations with real-time updates and a browser-based management interface that allows wholesaler and regional messaging. The Aerva-powered network increased in-store engagement at the point of purchase—capturing shopper attention, reinforcing the Budweiser brand and driving measurable sales lift across retail locations.

Anheuser-Busch InBev

Anson Frericks

Senior Director of Brand Activation