Case Study: 9/11 Day boosts volunteer pledges and real-time Times Square engagement with Aerva

9/11 Day - Customer Case Study

9/11 Day, organized by nonprofit MyGoodDeed, runs an annual national campaign encouraging Americans to pledge and perform charitable service on the Sept. 11 anniversary. To capture and broadcast real-time photos, pledges and Twitter messages from the public onto giant video billboards in Times Square and other city centers, 9/11 Day partnered with Aerva, using Aerva’s Pic2Screen and AerTweet tools powered by the AerWave platform and moderation engine.

Aerva streamed and moderated user-generated content to interactive digital billboards, integrating social media and mobile submissions into a live public display while donating technology resources for the second year. The activation drove strong engagement—more than 300 people took part in a Times Square installation, the campaign has generated over 100,000 pledges, pictures and stories (adding 45,000 Facebook fans), and last year about 33 million people participated in 9/11 Day service activities—demonstrating Aerva’s ability to scale social content to large public audiences.

9/11 Day

David Paine

Co-founder