Case Study: Yashi achieves sub-100ms real-time bidding at massive scale with Aerospike

Yashi - Customer Case Study

Yashi is a fast-growing, location-focused video demand-side platform that processes and analyzes over 40 billion bidding opportunities to help advertisers reach target audiences. The company faced an extreme real-time challenge: Real Time Bidding decisions must be made in under 100 milliseconds across massive, rapidly growing datasets, and public cloud options proved too costly for the throughput they required.

Yashi solved this by running a dedicated bare‑metal infrastructure and adopting Aerospike for primary user data storage and replication. Aerospike’s SSD-backed, RAM-equivalent performance and built‑in cross‑data‑center replication let Yashi query hundreds of gigabytes in under 100 ms and easily spin up global data centers—delivering the speed, scalability, and cost-efficiency needed to protect revenue and sustain growth.

Yashi

Larry Nolan

CTO