Case Study: Vizury achieves 4x server reduction and single-digit-ms performance at 5B+ bids/day with Aerospike

Vizury Reduces Server Requirements by 4x While Increasing Speed at Scale

Vizury is a fast-growing global digital CRM company headquartered in Bangalore that provides personalized display and retargeting solutions for over 500 clients across Asia and beyond. Rapid customer adoption and the launch of a mobile retargeting product dramatically increased data volumes and bid traffic, creating a need for a data-management solution that could scale cost-effectively while delivering predictable, single-digit millisecond latency for real-time bidding and personalized recommendations.

Vizury deployed the Aerospike in-memory NoSQL database (RAM indexes with data on SSDs) on Amazon R3 instances across four data centers, cutting server requirements by 4x while boosting performance at scale. The platform now processes more than 30 TB of data daily—including purchase intent for ~500 million users—and handles 5 billion+ bid requests per day with single-digit millisecond responses, improving the efficiency and effectiveness of its bidding and recommendation algorithms.

Vizury

Mansoor Alicherry

Head of Engineering