Case Study: MediaV achieves sub-millisecond real-time ad delivery at massive scale with Aerospike

MediaV Gears Up for China’s Rocketing Online Ad Growth Using the Aerospike Real-Time NoSQL Database

MediaV, a Shanghai-based leader in performance-based Internet marketing, needed to scale its Ambition real-time ad bidding and serving platform to handle China’s rapidly growing online ad market. The company required sub-10-millisecond response times, massive QPS capacity, cross–data-center replication for multi-site continuity, and robust, scalable storage for billions of user profiles.

MediaV deployed the Aerospike real-time NoSQL database to power Ambition, gaining sub-millisecond latency in production and consistent query responses within 5 ms, with 100,000 QPS per node (scalable toward 500,000). Aerospike’s fault-tolerant, shared‑nothing architecture and star-topology cross–data-center replication delivered 100% availability, faster sync across sites, real-time delivery for billions of users, and reduced IT overhead through automated self-management.

MediaV

Ning Hu

CTO