Case Study: AdTalos achieves 5× faster performance, 50% lower storage costs and reduced memory footprint with Aerospike

How Aerospike helps AdTalos Precisely Target Users in Online Advertising Scenarios

AdTalos is a mobile advertising company that needed a low-latency, cost-efficient data platform to manage and map billions of device IDs and support full-scenario ad placement with 24x7x365 support. Their Redis cloud cluster proved expensive and operationally challenging—high memory use (around 700–750 GB), slow restarts that could take hours, and limited vendor support threatened performance and budget targets.

Switching to Aerospike Enterprise Edition gave AdTalos a fully supported solution with fast, shared‑memory restarts (tens of seconds), a rapid 1–2 day deployment, and immediate performance and cost gains: read latency dropped to ~0.5 ms, throughput improved about 5x, memory use fell to ~290 GB, and storage costs were reduced by roughly 50%, enabling stable operations and smoother scaling.

AdTalos

Cui Yingjie

Chief Technology Officer