Case Study: Criteo achieves sub-millisecond real-time ad bidding with Aerospike

Criteo cuts server footprint by 80% with Aerospike

Criteo, a leading global adtech company, faced a challenge with its outdated data infrastructure, which struggled to handle real-time ad bidding at a massive scale. Their legacy systems, using Memcached and Couchbase, were unable to efficiently process 1.2 trillion records and 300 TB of data, leading to high costs from a 3,200-server footprint and an inability to meet growing performance demands.

Aerospike replaced Criteo's entire legacy stack, providing a simplified real-time data platform. The solution from Aerospike delivered sub-millisecond latency for reads, enabling 950 billion daily requests. The results included an 80% reduction in servers, cutting their count from 3,200 to 800, which translated to millions of dollars in annual savings and a significantly reduced carbon footprint.

Criteo