Case Study: Komli Media achieves web-scale, sub-millisecond real-time bidding and 10x server efficiency with Aerospike

Applying the Science of Search to Display Advertising with Aerospike Real-Time NoSQL Database

Komli Media, a leading real-time digital advertising platform across Asia Pacific, faced the challenge of making display ads as effective as search by closing a large click-through-rate gap (display ~0.1% vs. search ~2%). To do that it needed to process terabytes of data and handle billions of requests with sub-millisecond lookups, extreme read/write throughput, real-time bidding decisions, and five-nines availability across multiple data centers.

Komli built an integrated architecture combining Hadoop and Vertica analytics with an Aerospike real-time NoSQL database at the edge to deliver millisecond-scale lookups and high throughput. Aerospike’s DRAM/SSD-native design and cross‑data-center replication cut server requirements, simplified maintenance, and provided the reliability and scale Komli required—enabling more accurate, real-time targeting, faster bidding, and a clear return on investment.

Komli Media

Apurva Dalal

Vice President of Engineering