Case Study: adMarketplace achieves millisecond ad delivery and 100% uptime with Aerospike

adMarketplace - Customer Case Study

adMarketplace, a leader in search-syndication advertising, needed to process huge volumes of real-time data after expanding beyond its eBay exclusivity. The company had to store and instantly access hundreds of millions of profiles and respond to ad requests in milliseconds, but an initial open-source NoSQL proved complex and failed to deliver the predictable uptime and low latency required for their business.

adMarketplace deployed Aerospike’s real-time NoSQL in clustered configurations, making ~100 million profiles (~200 GB) immediately accessible and meeting a 2 ms SLA. The platform delivers ~50,000 transactions per second with headroom to 200,000 TPS, 100% uptime, and about 40% fewer servers than alternative databases, enabling reliable, scalable ad decisioning and protecting revenue.

adMarketplace

Michael Yudin

Chief Technology Officer