Case Study: Tottus achieves 50%+ market share growth with Aerolab

Tottus boosts market share by 50% with Aerolab

Aerolab partnered with Tottus, Falabella's flagship supermarket chain, to address its problematic online grocery delivery service. The existing e-commerce experience was plagued by technical issues and a severe lack of customer trust, which led to extremely high cart abandonment rates and a loss of over 70% of long-term online customers. This was a critical challenge in a fast-growing market with fierce competition.

Aerolab designed and developed a new, trustworthy shopping experience by integrating with the stock and logistics teams to ensure accurate, real-time inventory. They built a headless infrastructure using CommerceTools, Contentful, React, and NextJS, and created a new CMS to empower the marketing team. This solution transformed Tottus's online store into its best-performing location, drastically reducing cart abandonment and increasing market share by more than 50%.

Tottus