Case Study: Naranja achieves a scalable, accessible digital platform with Aerolab

Naranja boosts mobile visits 21% with Aerolab

Naranja, Argentina's largest credit card issuer, faced the challenge of aligning its diverse stakeholders and user base during a major brand and digital transformation. They engaged Aerolab to create a unified design system and a versatile content management system (CMS) that would serve both customers and non-customers, ultimately aiming to reduce support costs and provide a centralized source of information.

Aerolab implemented a comprehensive solution including a full UX architecture, a design system, and a Progressive Web App (PWA) powered by the Contentful CMS. This approach resulted in a 21% increase in mobile visits, load times that were three times faster, and a roughly 60% reduction in architecture, significantly improving both user experience and business performance.

Naranja