Case Study: Facebook boosts Argentina’s innovation ecosystem with Aerolab’s storytelling website

Facebook launches Innovation Lab site in 2 weeks with Aerolab

Facebook needed to create a storytelling experience to introduce its new Innovation Lab in Buenos Aires and its investment in the Argentine community. The challenge was to build an engaging single-page website that provided a high-level overview of the lab's initiatives under a tight deadline. Aerolab was hired to plan, design, and develop this solution.

Aerolab implemented a mobile-first, single-page website using WordPress for the CMS, focusing on performance and local shareability for the Argentine audience. The solution was designed and developed from the ground up in just two weeks, giving the Buenos Aires Innovation Lab a unique identity that adhered to Facebook's brand guidelines. Aerolab successfully delivered an exclusive website that clearly communicated the lab's programs and impact.

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