Case Study: a global consumer goods company achieves faster, more agile planning with Aera Decision Cloud

Global consumer goods company chooses Aera Decision Cloud™ to improve people effectiveness through Decision Intelligence

A global consumer goods company, with over $56 billion in annual revenue, faced challenges from accelerating consumer segmentation and rising customer demands that were impacting its business. To turn its immense production power into a competitive advantage, the company partnered with Aera Technology to implement its Decision Cloud platform, specifically the Aera Demand Skills.

Using Aera's crawler technology and cognitive processing, the solution automated demand evaluations and broke data out of silos to provide transparent, touchless recommendations. This enabled a shift from a monthly to a weekly planning cycle, reducing the time spent on planning by 50%. Aera Technology helped planners cut the time they spent searching for information from 60-70% of their day to under 20%, leading to higher user adoption and allowing teams to focus on innovation.