Case Study: Washington State Employees Credit Union achieves 44% higher mobile engagement with Aequilibrium

Washington State Employees Credit Union boosts mobile engagement 44% with Aequilibrium

Washington State Employees Credit Union (WSECU) faced a significant challenge with its fragmented and outdated digital banking experience, which was causing a 10% annual decline in member engagement and driving nearly 47% of members to switch to competitors. To address this, WSECU engaged vendor Aequilibrium for a comprehensive mobile banking strategy redesign and platform development to overhaul their digital presence and regain member trust.

Aequilibrium implemented a seamlessly integrated digital banking application, leading to substantial improvements. The results included an 11% growth in digital transactions and a 44% increase in mobile usage for banking services. Furthermore, WSECU saw member growth increase by 20,000 over a two-year period following the app's launch, significantly boosting member retention and engagement.

Washington State Employees Credit Union