Case Study: Sir Dogwood refreshes its brand identity with Aeolidia

Sir Dogwood boosts ecommerce conversion rates with Aeolidia's branding redesign

Sir Dogwood, a pet supply store, wanted its own branding to stand out amidst the products it sold from various designers. The challenge was to develop a new cohesive brand identity, including logo design and copy, that would increase conversions and appeal to customers who treat their dogs like royalty. They enlisted the branding experts at Aeolidia for this project.

Aeolidia created a sophisticated yet edgy brand identity for Sir Dogwood, featuring a logo of a refined dog wearing a crown and a muted, color-heavy palette that lets products stand out. The solution included a full brand guide with logos, colors, typography, and fashion-inspired patterns. The client was highly satisfied with the new sophisticated look and reported that working with the Aeolidia team was invaluable.

Sir Dogwood