Case Study: Giftbar refreshes its brick-and-mortar gift shop brand with Aeolidia

Giftbar boosts brick-and-mortar brand appeal with Aeolidia's logo redesign

Giftbar, a brick and mortar gift shop in New Jersey, needed a new logo and branding that captured the fun and colorful experience of their store, which their existing materials failed to reflect. They partnered with the vendor Aeolidia for a brand design project to create a sophisticated yet playful new identity.

Aeolidia developed a solution featuring a hand-drawn logo with a pastel rainbow color theme, custom illustrations, and groovy lines for a contemporary yet retro vibe. The new branding was applied across various touchpoints including business cards, thank you cards, and custom packaging. The client, Giftbar, reported being extremely happy with the process and the final results, which successfully showcased the spirit of their shop.

Giftbar