Case Study: DuckaDilly boosts ecommerce sales with Aeolidia's rebranding and Shopify redesign

DuckaDilly drives 474x Klaviyo ROI with Aeolidia

DuckaDilly, a fabric studio specializing in Liberty Fabrics, sought to rebrand its online shop with a more sophisticated look and a clearer message to improve its website experience and sales. The challenge involved moving beyond their existing brand identity and required a strategic, in-depth approach. They partnered with Aeolidia for a comprehensive solution that included brand design, Shopify customization, and complex ecommerce functionality.

Aeolidia implemented a strategy-led redesign, creating a new brand identity and a tool-filled Shopify experience. This included developing five specialized fabric calculators for quilters and implementing wishlist and subscription functionalities to remove customer friction. The results were significant, with email marketing generating 57% of their revenue and a remarkable 474x ROI from their Klaviyo platform. Aeolidia's work provided DuckaDilly with a sophisticated, high-performing ecommerce site.

DuckaDilly